Movement Alert|EAST BUY Rises 5.27% in Regular Trading, FY2026 Turnaround and Institutional Upgrades Continue to Boost Share Price

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On August 26, EAST BUY rose 5.27% in regular trading, trading at HK$25.68/share, with turnover of HK$92.01 million, extending its recent strong rebound following the release of FY2026 results.

On the news front, the company reported total revenue of RMB 5.701 billion for FY2026, up 29.8% year-over-year; operating profit reached RMB 663 million, successfully reversing the prior year's RMB 110 million operating loss; net profit attributable to shareholders surged over 86-fold to RMB 544 million. Self-operated product GMV reached RMB 5.4 billion, accounting for approximately 52.6% of total GMV, while second-half revenue growth accelerated to 53.7% year-over-year. Additionally, CITIC Construction Investment maintained a \"Buy\" rating projecting continued GMV growth over the next three fiscal years, and China Merchants Securities International upgraded its rating to \"Buy\" with a target price of HK$27.

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