Bilibili Inc. (09626) has announced its interim results for the six months ended June 30, 2026, revealing a significant jump in profitability. The company recorded a net profit of RMB 541 million, a substantial increase of 160.65% compared to the same period last year, with total net turnover reaching RMB 15.41 billion, up 7% year-over-year.

During the first half of 2026, the group achieved steady growth across both its community and commercialization sectors, with profitability continuing to improve. The company's unique content ecosystem and community engagement have strengthened user participation, while enhanced monetization capabilities are unlocking greater commercial value. As users become increasingly selective about how they spend their time online, the platform's high-quality content and authentic community experience continue to attract users and deepen their involvement.

The group's daily active users approached 116 million, reflecting a 7% increase year-over-year, while monthly active users grew to 373 million. Average daily usage time per active user reached approximately 116 minutes, an increase of more than 9 minutes from the previous year, with total user time spent on the platform rising by 17%. The growing value of the community is translating into expanding business opportunities, with total net turnover climbing 7% to RMB 15.41 billion in the first half, driven primarily by robust growth in the advertising segment.

Advertising revenue surged 29% year-over-year to RMB 5.72 billion, underscoring the rising value of the group's highly engaged user base and ongoing improvements in commercialization efficiency. Additionally, as more users opt to pay for value-added services and gaming offerings on the platform, monthly paying users grew 7% year-over-year to reach 33.9 million.