Beijing Media Corporation Limited released its unaudited results for the six months ended 30 June 2026, showing that restructuring efforts continued to weigh on the top line but helped curb overheads.

Revenue and profit • Total operating income fell 20.23 % year-on-year to RMB 52.64 million, primarily because the Group exited low-margin trading activities and saw slower business at two key subsidiaries. • Net loss attributable to shareholders widened slightly by 2.00 % to RMB 19.43 million. • Gross loss expanded to RMB 8.55 million as operating costs declined 15.47 % to RMB 61.19 million, less than the drop in revenue. • Investment income tumbled to RMB 0.45 million from RMB 8.99 million a year earlier owing to lower returns on equity instruments.

Segment performance • Advertising revenue rose 12.56 % to RMB 27.16 million, supported by growth in metro outdoor media and integrated marketing services. • Innovation revenue decreased 22.62 % to RMB 23.08 million after the Group deliberately contracted low-margin new-media outsourcing work; cultural annual-pass sales more than doubled during the period. • Other operating income, mainly rental, contributed RMB 2.40 million versus RMB 12.03 million in the prior-year period following the wind-down of trading businesses.

Cost structure • Selling expenses were nil (H1 2025: RMB 3.72 million) as sales-related outlays were booked directly under operating costs. • Administrative expenses dropped 35.86 % to RMB 12.71 million on staff optimisation and lower advisory fees. • Net finance costs stood at RMB 0.09 million; interest income fell sharply after fixed-deposit balances declined.

Balance-sheet highlights • Total assets amounted to RMB 647.56 million; equity attributable to shareholders was RMB 582.24 million. • Cash and cash equivalents were RMB 16.68 million, down from RMB 37.09 million at year-end 2025, while financial assets held for trading stood at RMB 78.59 million. • The gearing ratio (total liabilities/total equity) improved to 9.88 % from 13.05 % six months earlier. • No bank borrowings were outstanding.

Dividend The Board does not recommend an interim dividend for the period.

Outlook Management will focus on strengthening metro outdoor advertising, scaling IP-based cultural and sports events, and enhancing internal controls as it targets improved earnings quality in the second half of 2026.