Bilibili Inc. released its financial results for the second quarter ending June 30, 2026, on Tuesday afternoon. During the April-June period, the company's total revenue reached 7.94 billion yuan, marking an 8% year-on-year increase.
Gross profit climbed 10% compared to the same period last year, with gross margin improving for the 16th consecutive quarter to 37.2%. Adjusted net profit came in at 700 million yuan for the quarter.
Advertising revenue surged 28% year-on-year to 3.13 billion yuan, maintaining over 20% growth for 14 straight quarters. The top five industries contributing to ad revenue were gaming, digital appliances, online services, e-commerce, and automotive.
In the gaming segment, the company continued its strategy of premium content development and long-term operational management, generating 1.39 billion yuan in revenue during the quarter. Meanwhile, value-added services posted steady growth, with quarterly revenue reaching 2.97 billion yuan, up 5% from a year earlier.
User metrics continued their upward trajectory. Daily active users averaged 117 million in Q2, up 7% year-on-year, while monthly active users expanded to 371 million. Average daily time spent per user rose by 8 minutes to 113 minutes compared to the same period last year, with total viewing time growing 14% annually.
Over the past year, more than 22 million users have paid for content charging services on the platform. Monthly paying users reached 33.4 million in the second quarter, a 7% increase year-on-year. As of the end of June, the total number of premium members grew 9% from the prior year to 25.71 million, with approximately 80% subscribing on an annual or auto-renewal basis.
Content creators saw their average income rise 21% year-on-year through revenue streams including advertising, live streaming, charging, and online courses.
Bilibili Inc. Chairman and Chief Executive Officer Chen Rui commented: "In the second quarter, we delivered a solid set of results, with continued growth in both user base and revenue. The logic behind these results is not complicated—while internet content supply has become abundant, quality content remains scarce, and users are increasingly allocating their limited time toward premium offerings. This is precisely what Bilibili Inc. has focused on for the past seventeen years: building a healthy content ecosystem and a highly engaged community, consistently delivering high-quality content to users. This long-term accumulation is what sets us apart and represents our unique value in the AI era."