Nestled among the rolling hills of Yanxia Township in Huating City, the musk deer breeding base of Hansheng Breeding Company stretches along the mountainside, its rows of enclosures neatly arranged against the natural terrain.

As a keeper carries feed into the pens, musk deer gather at the railings, ears perked and eyes gleaming dark and bright. These delicate creatures produce musk, a prized ingredient in traditional Chinese medicine often referred to as "soft gold" for its exceptional value.

Raising these animals, however, is no simple task.

Established in 2024, Hansheng Breeding Company stands as a key private enterprise within Huating's musk deer industry cluster, specializing in the cultivation of medicinal musk deer. The facility spans 23.8 mu and features 320 standardized enclosures, currently housing 82 high-quality musk deer. A dedicated technical center employs five specialists who oversee breeding, husbandry, and disease prevention, forming a complete standardized operational framework from stock cultivation to daily care.

"From signing the contract to going into operation, it took less than a year," said General Manager Li Bihan with a sense of accomplishment. "This pace far exceeded our expectations."

The speed of the project begins with the efficiency of approvals. In the past, completing the necessary procedures meant navigating through a dozen or more government departments. Today, Li only needs to visit a single service window, where project approvals and filing changes are handled through an integrated process.

This transformation stems from Pingliang City's credit commitment reform for enterprise investment and construction projects, which has turned the slogans "get things done efficiently in one go" and "one thing, one visit" into everyday reality.

Market access has also opened wide. Pingliang implements a "non-prohibited means permitted" policy, allowing all types of business entities to enter industries and fields outside the negative list on an equal footing. From the very beginning of project planning, Hansheng Breeding felt the openness and inclusiveness of the market.

Land acquisition proceeded smoothly as well. Provincial and municipal policies have established green channels for private investment projects. The 23.8-mu breeding base received full land security, allowing the project to take root without obstacles.

Financing support was also readily available. Pingliang authorities assisted the company in applying for central budget investment and ultra-long-term special treasury bond funds, promoted the "credit easy loan" model, and encouraged banks to support small and micro enterprises through measures such as loan renewals without principal repayment. During the critical expansion phase, Hansheng Breeding received timely financial backing.

Li Bihan noted, "Pingliang not only has favorable policies that are implemented quickly, but also practices a philosophy of not disturbing businesses unnecessarily while responding promptly to every need."

Government departments conduct regular visits to enterprises, proactively delivering policy information and inquiring about needs. When companies encounter difficulties, they have dedicated channels to report issues, with guaranteed resolution within set timeframes.

"This sense of being valued allows us to focus wholeheartedly on production and gives us the confidence to commit to long-term investment," Li added.

Having now established a solid foothold, Li and his team are setting their sights on bigger ambitions.

According to Li, the company plans to expand breeding capacity, develop a distinctive local breeding brand, and strengthen the under-forest economy industry cluster. Employment opportunities will prioritize local residents from Yanxia Township and surrounding areas. The company also intends to actively connect with upstream and downstream business partners, driving coordinated growth among small and medium enterprises.

Beyond that, Hansheng aims to serve as an ambassador for Pingliang's business environment, recommending quality enterprises from across the supply chain to invest in the region. At the same time, the company will continue to standardize its breeding practices and maintain strict ecological and disease prevention protocols.

From its initial establishment to steady growth, Hansheng Breeding's journey illustrates how Pingliang's "soft power" in business environment is becoming the "hard support" for private economic development.

The deep integration of policies such as "non-prohibited means permitted," "no unnecessary interference," and "precise support" with distinctive industries has made Huating's musk deer brand increasingly prominent, injecting fresh momentum from the private sector into the comprehensive revitalization of rural areas.